Social RSS: both Buffer and Hootsuite let you aggregate and post content from RSS feeds – Buffer lets you share links from any website you want with their Feeds feature, and Hootsuite lets you do the same thanks to their Hootsuite Syndicator.Both tools have their algorithms to calculate those times, although they won’t reveal exactly how those times are calculated. You can choose your own times, build a schedule, or you can leave it to the tool to decide when best to post your content. Scheduling content: both Buffer and Hootsuite will let you schedule content.You can schedule retweets with Buffer, although you’ll have to do so via their browser plugin (for mobile and desktop) and their app plugin (for mobile). While you can reply, retweet, favorite, or respond to any content within Hootsuite, Buffer will only let you publish new content. In this area there’s only one thing that Buffer won’t let you do: respond to content. While I’m not a fan of cross-posting, there are occasions when this feature may come in handy for you. Both tools will also let you post content to multiple channels at once. Buffer lets you do the same, even though its main use case is scheduling content in advance. Posting content: Hootsuite lets you post content right away to your platforms.That aside, Buffer offers much more flexibility in terms of automation, thanks to the likes of IFTTT and Zapier. However, out of the two, only Hootsuite lets you engage with content on your timeline/stream (there are a few exceptions with Buffer, which we’ll get into in a minute). Publishing and Schedulingīuffer and Hootsuite don’t differ that much when it comes to publishing and scheduling. It’s not about how many networks a tool supports, but rather about (1) whether the tool supports the platforms you’re on right now, and (2) whether the tool supports the platforms you’re planning on moving on to in the near future (based on your social strategy for the next 6-12 months). However, you probably don’t need a tool that supports a long list of networks, especially if you’re only on one or two networks. If we’re just talking about the number of supported social networks, Hootsuite wins this round. However, with the further integration of “applications” (which you can find in the Hootsuite App Directory), there are other social networks you can add, like Instagram, YouTube, Vimeo, Reddit, Flickr, VK, Tumblr, Foursquare, and several more. Hootsuite supports the following social networks: Twitter, Facebook (profile, page, and group), Google+ (page), LinkedIn (profile, group, company), WordPress – officially. Integrations: what other tools, plugins, and applications do these tools integrate with?īuffer supports the following social networks: Twitter, Facebook (profile, page, group), LinkedIn (profile, page), Google+ (page), and the latest addition – Pinterest.Teamwork and Security: how safe and easy is it to use either tool as a sole individual and as a team?.Analytics: what reporting features are available?. Publishing and Scheduling: what publishing and scheduling features are available?.
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